Articles

Educational, inspirational, thoughtful and helpful.

Don’t Waste Your 30-Second Opportunity

You’re about to meet your ideal customer and you only have 30 seconds to tell them everything about your business.  What do you say?  Do you start by telling them how you’re family owned?   Maybe give them your phone number?  Is it a good idea to blurt out the name of...

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Saying No To Small Market Whining

(This is an article that I wrote many years ago which appears on Dan O'Day's website.   It is still relevant and good advice.) Every so often I run into a thread on various boards talking about "small market stations" and their various woes concerning their listening...

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